The 3-day Asia Media Summit 2017 opened on 6 June by the Vice Premier MadamÂ Liu YandongÂ in Qingdao China.
A packed audience of delegates heard Ms Liu outline Chinaâ€™s achievements and its commitment to Asia and the rest of the world.
The summit is organised by the Asia Pacific Institute for Broadcasting Development.
AIBD DirectorÂ Chang JinÂ welcomed delegates from across Asia and the Pacific to this yearâ€™s top-level summit, including communications ministers from various countries.
In a session exploring how media can shape the development agenda, a range of speakers discussed mediaâ€™s role in topics from conflict resolution, to sustainable cities, climate change and health.
All India Radioâ€™sÂ Amlanjyoti MazumdarÂ told delegates how AIR helped improve vaccination compliance in India by a program of messages that countered the objection and fears of people about immunization. Due to the messages polio and smallpox have now been eradicated in India. Radio also plays a big role in educating farmers to help them improve their farming practices.
Deputy Director of CGTNâ€™s English network,Â Li BinÂ said media has a social responsibility to inform the public and become a reliable source of information.Â â€œMedia should be true, accurate and balancedâ€¦ Chinese media is trying to make itself a reliable source of information.â€
He said new mediaÂ â€œhas become a platform to reflect public opinion. We should take the most of this advantage, but it should not be used for fake news. Journalists have a big role to find the truth behind events.â€Â
Bhutan Broadcasting Service managerÂ Tshering WangchukÂ briefed delegates the Bhutan National broadcasterâ€™s need to find more of its own revenue (half comes from government) and also the need to collaborate with other broadcasters to build a thriving media sector. BBS has two radio and two television networks.
Samoaâ€™s Communications MinisterÂ Lepuiai Rico TupaiÂ asked for help from the worldâ€™s media to educate people about climate change and urge governments to take action on it.
In Samoa, the Prime Minister does regular weekly radio programs to keep the public informed about what the government is doing and to hear from them about what is needed from government.Â â€œThis has increased the governmentâ€™s popularity and also helped us make policies for the good of the people,â€Â he said.
The President of the Communications University of China, ProfÂ Zhengrong HuÂ said â€œChina is a media saturated societyâ€ and the development of the country has been helped significantly by media.
In China, radio reaches 98.7% of the population, television reaches 98% and internet reaches 53% of people.
In a later session, media CEOs also addressed the subject of poverty and the UNâ€™s Sustainability Goals.
UNDPâ€™sÂ Valerie CliffÂ says the UN has supported community radio for development programs in Laos since 2006. There are now 8 community radio stations reaching more than 200,000 people across provinces that did not previously have such access to media.Â â€œThis is helping us achieve the UN Development Goals,â€Â she said.
Rajeev SinghÂ CEO ofÂ Prasar BharatiÂ asked those who are ahead to look back at those who are behind.Â â€œThey ask you to sacrifice some of your needs for the good of other humans, your children and your planet,â€Â he said.
â€œThe idea that we are doing charity is wrong. We are together trying to save the planet from conflict and problems, so all helping hands are welcome. Charity along will not suffice.
â€œMedia plays a small but important part in this. It is a collaborative endeavour.â€
Jailani JoharimÂ the Deputy Communications Minister in Malaysia said his country is committed to the sustainability goals through a national plan.Â â€œMalaysia has taken a collaborative approach to realise the future we wantâ€¦ Our media doubles and triples the effect of all our other actionsâ€¦
â€œThe media need to balance ethics, social responsibility and the bottom line. TheyÂ must hold themselves to high standards of journalism,â€Â he said.
Aditya Ray, CEO Maharaja TV Sri Lanka said,Â “traditionally media is known for providing news, information and advertisements. It is powerful and can shape the opinions of peopleâ€¦ Media is as much a part of our daily lives as religion, so we need to use our media to support the sustainable development goals.”